Dell Services Launches New Social Media Consulting Service

Plano-based Dell Services, the consulting arm of Dell, says that it has launched a new effort to offer up social analytics solutions. Dell said the new social media effort will help organizations manage data on such things as donations and purchases, plus gathered from social, web, and mobile posts, to better understand their audiences. Dell said that one of its first customers using the service is the American Red Cross, where Dell is helping the red cross expand its existing blood donor engagement process. The company said that effort will use social, mobile, and web to help outreach to new and existing blood donors.