Tuesday, September 13, 2011
Dachis Looks To Measure Business Adoption Of Social Media, Tools
Austin-based Dachis Group said Tuesday that it has launched an effort to measure the adoption of social business tools. The firm--which provides social business consulting services--explained that it will start publicly publishing its Social Business Index, its ranking, analysis, and benchmarking of how companies are adopting social business tools. The firm announced the creation of its index in June. The index shows a real-time graph measuring the social activity businesses and brands, on a day-by-day basis by industry category. The firm's top "social businesses" on Tuesday evening were Facebook (#1), Google (#2), News Corporation (#3), Coinstar (#4), and Wal-Mart (#5). Dachis Group is headed by Jeffrey Dachis, and venture backed by Austin Ventures.