Dachis Group Set To Launch Social Advertising Tool

Austin-based Dachis Group, the social software and services consultancy led by Jeffrey Dachis, is set to launch a new social advertising campaign monitoring tool today, according to reports. The tool is aimed at helping social marketers measure the impact of the social campaigns. The tool is geared at helping its customers figure out which social campaigns are having the most impact on a company's bottom line. Dachis is one of the companies backed by Austin Ventures.