Dachis Group Launches New Software

Austin-based Dachis Group, the provider of social software and services, said this morning that it has launched a new, software-as-a-service offering, called Advocate Insight. The Austin Ventures-backed firm said that the new software product helps brands identify their advocates across social channels, and helps them to measure the impact of those individuals on their brands. The new Dachis product is aimed at helping brand marketers figure out the best people and way to invest their time in getting the message out about their products. Pricing on the new software was not disclosed.