Dachis Group Debuts New Real Time Marketing Tool

Austin-based social marketing firm Dachis Group has launched a new, real time marketing tool aimed at brands, the firm said this week. According to the firm, it has launched a new, real-time marketing platform it says can help marketers find the specific social conversations that their target audience is participating in. The company said the tool makes it easier for brands and agencies to identify specific advocates, locate topics trending for those advocates, and develop content that meets those trending topics--plus handle analysis and measurement of those efforts. The software automates real time marketing techniques are being by companies to become part of the social conversation on real time, social sites like Twitter, Facebook, Instagram, and other services.