Austin-based Conformity, Inc. said this morning that it has raised $3M in a Series A venture funding. The firm, which said it is developing a platform that allows organizations to manage software-as-a-service and cloud-based applications, said that the round was led by Guggenheim Venture Partners. Guggenheim's Eric Rothfus joins the company's board along with the funding. Conformity said it will use the funding for ongoing product development, and to expand sales and marketing.