Compare Metrics Becomes Edgecase

Austin-based Compare Metrics has renamed itself Edgecase, and launched a new product aimed at online retailers. The company--which develops solftware tools to help retailers create online shopping and product discovery experiences--said its clients now include retailer such as Crate & Barrel, Urban Decay, Golfsmith, Rebecca Minkoff, Wasserstrom, and others. The company is backed by Allegro Ventures, Austin Ventures, Floodgate, Hurt Family Investments and Mack Capital, and says it now has 35 full time employees. Edgecase is led by Garrett Eastham.