Thursday, December 17, 2009
Click Forensics Wins eBay
Austin-based Click Forensics, a provider of services to ensure the quality of online advertising traffic, said today that eBay is using the firm's technology to protect advertiers on its online marketplace. Click Forensics said the eBay is using click Forensics to help protect its advertisers from fradulent traffic, and improve converson rates for merchants using its AdCommerce advertising platform. Financial impact of the win was not disclosed.