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Click Forensics Upgrades Platform

Austin-based Click Forensics, a developer of online advertising quality measurement systems, disclosed today that it has rolled out a new version of its traffic quality management platform. According to Click Forensics, the "newly architected" product helps block the worst-performing ad traffic and click fraud, to help its advertisers gain better sales. Click Forensics is venture backed by Sierra Ventures, Austin Ventures, Shasta Ventures, and Stanford University.