Click Forensics Hones Ad Serving Services

Austin-based Click Forensics, the venture-backed provider of online ad verification and traffic quality services, said Tuesday that the firm has added the ability for its platform to help advertisers by using search quality as part of their ad serving decisions. According to the firm, its new functionality--Search Quality Score--helps ad networks and content publishers to make real-time ad serving decisions based on the quality of a search query or impression, and how likely each search is likely to convert. Click Forensics said that the Search Quality score is available through a RESTful API, designed to connect into ad delivery infrastructure.