Click Forensics Aims At Comparison Shopping Sites

Austin's Click Forensics, a provider of online tools for reducing click fraud, is aiming at online comparison shopping sites with a new product, the firm said today. Click Forensics said it has unveiled a new online audience verification product which can be used by comparison shopping engines and others to measure the quality of their site visitors. The firm said the new product measures and analyzes each paid click to determine its value to the site and its merchant partners, and can be used to filter out and block traffic which provide poor ROI for those sites. Pricing on the new offering was not disclosed. Click Forensics is backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University.