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Click Forensics Adds Expert To Advisory Board

Austin-based Click Forensics, a provider of pay-per-click auditing services for the online advertising industry, said Wednesday that the firm has tapped an expert in search advertising and fraud prevention, Dr. Alexander Tuzhilin, to its board of advisors. Tuzhilin is Professor of Information Systems and the NEC Faculty Fellow at the Stern School of Business at New York University. Tuzhilin is a researcher focused on data mining, personalization, recommender systems and click fraud detection.