Cinegif Teams With Email Marketing Provider

Austin-based Cinegif, a developer of software which turns video and pictures into animated GIFs, said today that it has partnered with email marketing firm PulseConnect. CineGIF said the partnership will center around its process of converting and compressing video clips into animated GIF files. Financial details of the deal were not announced. Cinegif's software helps bypass issues with video encoding, software compatibility, and restrictions on video in email messages, via its use of animated GIF files. The GIF image format includes ability to include a sequence of frames, essentially providing video in a more compatible format. PulseConnect develops an email and social marketing product to connect with customers.