Monday, April 18, 2016
Blue Star Sports Signs Deal With Amateur Sports Group
Dallas-based Blue Star Sports, the freshly launched sports software developer backed by Dallas Cowboys owner Jerry Jones, has jumped out of the gate with its first partnership with a youth sports organization. Blue Star Sports said Friday that it is in a strategic partnership with the Amateur Athletic Union (AAU), which it says is America's longest standing youth sports organizing body. Blue Star said the deal calls for the development of an integrated web and mobile platform for the AAU, to handle everything from online registration to team rosters, scheduling, communications, and more. Financial details of the deal were not announced.