Blue Goji Plans New Fitness Game

Austin-based Blue Goji, a developer of fitness-based mobile games, said it is launching a new title, Goji Play 2.0, over the holidays. The company said the game, which runs on iOS and Android, is aimed at helping workouts on cardio exercise equipment at home and in gyms fun and rewarding. The startup, led by Coleman Fung, links physical activities--such as running on a treadmill, or pedaling a cycle--to actions in a videogame.