BigCommerce Rolls Out Facebook Shopping Features

Austin-based e-commerce software developer BigCommerce said this morning that it has expanded availability of the shopping feature on Facebook Pages for its merchants, letting its retailers create a "Shop" section on the popular social networking site. The new feature comes as part of a broader expansion of shopping options on its service by Facebook. BigCommerce said that, beginning today, retailers on its platform have the option to create their own "Shop" section on their Facebook page, and either merchandise individual products or custom collections on the social networking site.