Bigcommerce Launches New Social Ad Product

Austin-based Bigcommerce has launched a brand new, advertising product which places social ads on Facebook and Twitter. According to the company, the new ad platform lets brands create, launch, and automatically optimize product ads on both Facebook and Twitter, in "minutes". Bigcommerce said it tied with Boostable on the new tool. Bigcommerce--which develops e-commerce software--said the expansion will help its merchants better promote their products and attract new customers, by tapping into social platforms like Facebook and Twitter. Bigcommerce said ads purchased through the platform are subject to a 20 percent service fee.