Bigcommerce, Twitter In E-Commerce Link

Austin-based e-commerce software provider Bigcommerce said today that it has partnered with Twitter, for a new tool which allows users to click on links that direct them to buyable products. Bigcommerce said its new Buy Now sales conversion tool automatically turns links to products sold by its clients into "buyable" Tweets. Bigcommerce said it is targeting mid-market retailers with the new tool.