Monday, August 8, 2011
Belo Connects With Yahoo
Dallas-based television company Belo Corp. said today that it has inked a deal with online digital media firm Yahoo, where the firm will deliver advertising across Yahoo! sites in its 15 local television markets. Belo said the deal will connects its local sales capabilities and television station websites with Yahoo's reach. Financial details of the agreement were not disclosed. Belo is already supplying its video content to several Yahoo! sites. Belo said it will start rolling the program out this summer in Dallas/Fort Worth, Seattle/Tacoma, Portland, New Orleans, Spokane and Boise, with the remainder rolling out over the next year.