Bazaarvoice Ties With Google

Austin-based Bazaarvoice, the provider of online ratings and review software, said Wednesday that it has partnered with Google to allow its customers to share their consumer ratings and reviews with the search engine. According to Bazaarvoice, the partnership will allow retailers and manufacturers to share their ratings and reviews through Google Web Search, Google Product Search, and Google AdWords ads. Bazaarvoice said the partnership will allow retailers and brands to either offer up full length reviews in Google Product Serach, web snippets in Google's search results, and include star ratings in Google's advertising products. The new integration comes in Bazaarvoice's new SyndicateVoice for Search product.