Bazaarvoice Taps Kraft Food Veteran For Advisory Board

Austin-based Bazaarvoice, a developer of software as a service for ratings and reviews on ecommerce web sites, said today that it has tapped a former Kraft Foods VP to its advisory board. The firm said that Carole Irgang is currently at Red Shoes Marketing, and was previously Senior Vice President of Integrated Marketing Communications at Kraft Foods. She has also served at advertising firm Grey Worldwide.