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Bazaarvoice Strengthens Ties With Facebook

Austin-based Bazaarvoice said Tuesday that it has tightened its integration with Facebook, and become certified as a Facebook Preferred Developer Consultant. Bazaarvoice said the certification came because of its "sophisticated understanding" of Facebook's social mechanics and technical possibilities. The two have been working together since 2007. Bazaarvoice already ties into Facebook via its Bazaarvoice Reviews, Answers, and Stories products. Bazaarvoice provides software used by e-commerce retailers and others to power ratings and reviews on their sites.