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Bazaarvoice Releases Traffic Stats

Austin-based Bazaarvoice, which provides online applications to online retailers for ratings and reviews, said Friday that the firm now has served what it says are over 50 billion user-generated ratings, reviews, and other information through its platform. The company said it now serves up 4 billion pieces of user-generated content each month. The firm did not say what that translates to as pageviews or unique users. Bazaarvoice provides tools that allows ecommerce providers to display and collect ratings on products they carry, which it offers as a software-as-a-service offering. The firm said it now has 525 brands using its products.