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Bazaarvoice Ramps Social Media Efforts

Austin-based Bazaarvoice, which develops ratings and review software for ecommerce sites, is getting into the social media market, saying today that it has launched new "Social Network Accelerators" to help its clients reach social networks. Bazaarvoice said it has integrated its software with Facebook Connect, to automatically publish reviews, answers, and stories from the firm's software directly into Facebook. In addition, the firm says it will display a user's network of friends on sites, and also engage users directly through social networking sites. Bazaarvoice also said it is tying those new social network services with Community Managers who will help its clients gather user-generated content to further their sales.