Bazaarvoice Names Media VP

Austin-based Bazaarvoice, the developer of social, ratings and reviews software for e-commerce sites, said earlier this week that it has named Ari Paparo as its Senior Vice President of Media Products. Paparo was previously at AppNexus, and also served at Google and Doubleclick, where he had been Director of Product Management at Google's DoubleClick business. Paparo reports to CEO Stephen Collins. The company said that Paparo will be responsible for driving the growth and development of Bazaarvoice's data, media, and advertising products.