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Bazaarvoice Looks Up Timex

Austin-based Bazaarvoice, which develops web-based software for enabling ratings and reviews on e-commerce sites, disclosed this morning that it has signed on Timex as a customer of its Ratings & Reviews product. Financial impact of the win was not disclosed. According to Bazaarvoice, Timex is using the its applications to allow customers of the watch company to access unbiased reviews of others. The deal links Bazaarvoice into Amazon's eCommerce platform, which is being used by Timex for its e-commerce site.