Bazaarvoice Links With Nielsen

Austin-based ratings and reviews software firm Bazaarvoice said Thursday that it has linked up with The Nielsen Company--the firm behind the Nielsen TV ratings--in a strategic alliance. According to the two firms, they will work together to help brands understand the power of consumer-generated content, and apply that knowledge to their businesses. Financial details of the deal were not disclosed. The firms said the relationship will initially focus on feeding consumer-generated ratings and reviews from Bazaarvoice into Nielsen's My BuzzMetrics product.