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Bazaarvoice Launches New Service For Companies

Austin-based Bazaarvoice said today that it has launched a new product which allows companies to create their own online destinations. According to Bazaarvoice, the new product, Bazaarvoice Stories, allows customers and visitors to share their "real-life experiences" related to a product, service, or brand. The firm said the new offering will help increase brand involvement and interaction with customers. The hosted offering allows users to upload photos and videos, sharing of stories on sites such as Facebook, Digg, or del.i.cious, SEO optimized pages, and other featuers focused on user generated content. The product is targeted at marketers, advertisers, and agencies. The offering comes on top of Bazaarvoice's existing offerings, which help ecommerce sites add ratings and reviews to their product catalogs.