Austin-based Bazaarvoice, a provider of ratings and review software for ecommerce web sites, said yesterday that outdoor equipment and clothing firm Orvis is adopting its software platform. Bazaarvoice did not disclose the financial impact of the deal, but said that The Orvis Company will use its Ratings & Reviews, Ask & Answer, and Stories product on its web site. Orvis sells fly fishing, outdoor clothing, hunting, travel accessories, and other products.