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Bazaarvoice Gets Win With Cars.com

Austin-based Bazaarvoice, a provider of software tools for helping e-commerce providers add ratings and reviews to their web site, said today that it has signed on Cars.com as a customer. Financial impact of the customer win was not disclosed. According to Bazaarvoice, Cars.com is using its Ratings & Reviews offering to better engage visitors and convert more of them into qualified sales leads. Cars.com offers information on buying both new and used cars. Bazaarvoice is a provider of tools used by e-commerce sites to enhance their online shopping. The firm is venture backed by Austin Ventures, Battery Ventures, First Round Capital, and European Founders Fund.