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Bazaarvoice Flies Into SkyMall

Austin-based ecommerce ratings and reviews provider Bazaarvoice has signed on SkyMall, the ubiquitous provider of airline catalogs and online ecommerce, as a customer. Bazaarvoice said that SkyMall will use the firm's social commerce applications for adding ratings and reviews on SkyMall's web site. Financial terms of the win were not disclosed. According to Bazaarvoice, SkyMall has been using its Ratings & Reviews product since July. Bazaarvoice provides software which allows users on ecommerce web sites to rate and review products; the firm provides that technology to various e-commerce sites.