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Bazaarvoice Announces Borders Group Win

Social commerce software publisher Bazaarvoice revealed Monday that bookseller Borders Group Inc. has added Bazaarvoice's Ratings & Reviews service to its online store, Borders.com. The financial impact of the customer win was not disclosed. Bazaarvoice explained that the new feature will allow online shoppers to read and share opinions on products they are considering purchasing. In a matter of months, Bazaarvoice said, Border's in-store customers will also be able to participate in the feedback process—the retailer plans to include its Web site on existing computer kiosks in stores across the country. Borders is headquartered in Ann Arbor, Mich. Bazaarvoice is based in Austin, Texas.