Bazaarvoice Adds Social Networking Product

Austin-based Bazaarvoice, which develops ratings and review software-as-a-service, announced today that it has has launched a new software suite called SocialConnect. According to the firm, the new software allows brands to connect with social networks like Facebook and Twitter. Bazaarvoice said its SocialConnect suite will help collect reviews and stories from Facebook, which customers can pull back into their web sites. The firm also said the software will allow users to publish products, reviews, answers, product photos, and other info into Facebook, Twitter, MySpace, or other social networks; allow users to "Like" products in Facebook, and otherwise connect into various social networking sites.