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Bazaarvoice Adds Jeweler

Austin-based Bazaarvoice, a developer of ratings and review software for the e-commerce industry, said this morning that jeweler Zale Corporation will use the firm's Bazaarvoice Stories software as apart of their web site. Zale Corporation--which has already been using Bazaarvoice's Ratings and Reviews products for the last year--will use Bazaarvoice's software to allow their customers to share real-life stories about products from Zales and Gordon's Jewelers. Financial impact of the additional business was not disclosed by Bazaarvoice.