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BazaarVoice Adds Advisor

Austin, Texas-based Bazaarvoice, a firm which develops online services that allows retailers to add customer ratings and reviews, said today that it has added Andy Sernovitz to its board of advisors. Sernovitz is founding CEO of the Word of Mouth Marketing Association (WOMMA) and an author and speaker. Sernovitz is currently CEO of GasPedal. Bazaarvoice provides a hosted customer ratings and review service for online retailers, and is venture backed by Austin Ventures and First Round Capital.