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Bazaarvoice, Adlucent Link

Austin-based firms Bazaarvoice and Adlucent announced today that the two firms are in a partnership, where the two will apply Adlucent's pay-per-click marketing efforts with Bazaarvoice's product reviews. According to the two, the effort will help retailers attract more qualified traffic to their sites. The companies said they will integrate the "authentic voice of the customer" within search ads. Financial details of the partnership were not disclosed.