Austin Canoe and Kayak Targets iPad Users

Austin-based outdoors retailer Austin Canoe and Kayak (ACK), the outdoor retailer which serves the kayak and canoe enthusiast market, said Monday that it has launched a new, Apple iPad optimized version of its outdoor store. The outdoor retailer said it has provided a "sleek" and "more refined" user interface specifically for users using the popular Apple device. The company said it developed the new site due to the number of customers who were accessing its site using the iPad--at last count, 40 percent of its mobile visitors. Austin Canoe and Kayak is a unit of MSP Holdings, which is headed by Peter Messana.