Austin Canoe and Kayak Swizzles Website

Austin-based Austin Canoe and Kayak said Monday that it has re-launched a new, redesigned website for the firm. The company--which is a division of MSP Holdings LLC--said the new site has been "re-designed and re-engineered", and is part of move to encompass a wider array of categories, including camping, hiking and snow sports. ACK said the new site is hosted in the cloud and was built via its internal development, merchandising and marketing teams, without any third party software packages.