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Alliance Data Systems Buys Abacus

Dallas, Texas-based Alliance Data Sytems, a provider of transaction, credit, and marketing services, said late last week that it has acquired Lafayette, Colorado-based Abacus, a division of Internet advertising firm DoubleClick. The deal is worth approximately $435M in cash. Abacus provides analytical information and transactional database based on consumer transactions and purchases. Alliance is a provider of loyalty and marketing programs for consumer brands. Alliance Data said that it will integrate the 525 employees of Abacus into its Epsilon brand.