Thursday, January 17, 2008
Alliance Data Signs Sharper Image
Dallas-based Alliance Data Systems, a provider of loyalty marketing services, said today that it and its Epsilon business has inked a multi-year agreement with Sharper Image. According to Alliance Data, it will launch a private label credit care program, and Epsilon will provider permission-based email marketing services for Sharper Image. Financial impact of the deal was not disclosed. Alliance said the deal includes a full suite of private label credit card services from its bank subsidiary, and email communications and campaign management from its Epsilon subsidiary.