ADRevolution Debuts Results-Based Ad Engine

ADRevolution, a developer of online advertising software, announced Monday that it has launched a new, Web-based ad-serving service that requires payment only for successful advertisements. The Austin, Texas-based company noted that its results-oriented service, called the Ideal Advertising Marketplace, also includes real-time ad serving and automated media placement. ADRevolution said it spent three years privately developing the marketplace, a process that included a one-year closed beta.