Thursday, January 19, 2012
Adometry Updates Analytics Software
Austin-based Adometry, the provider of advertising analytics technology, said tihs morning that it has released a new version of its the Adometry Ad Analytics Suite. According to Adometry, the updated software includes better identification of redundant web sites, analysis of the best frequency to show an ad to a person, and pulls in audience data from Nielsen, Acxiom, TARGUSInfo, and DataLogix, among other new features. Adometry's products are used by online advertisers, publishers, and ad networks.