Adometry Raises $8M More

Austin-based Adometry, the developer of marketing analytics software, said today that it has raised $8M more in a round of financing. According to the company, the round was led by Shasta Ventures, and also included Austin Ventures and Sierra Ventures. Shasta's Jason Pressman joins the company's board as part of the funding. Adometry said the new funding will go towards its product roadmap, to recruit talent, and to expand into new territories. Adometry is led by Paul Pellman, and offers up analytics software to help companies analyze and optimize their cross-channel marketing. More information »