Adometry Enhances Ad Optimization Product

Austin-based Adometry, the developer of advertising optimization and verification products headed by Paul Pellman, said this week that it has enhanced its product. The firm said it has enhanced its cross channel optimization of the firm's product, which will help online marketers improve advertising using both display and search channel information. The firm claims the new feature can help advertisers improve their return on ad spend by 20 to 50 percent. Adometry--which was, until recently, known as Click Forensics--is backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University.