Adometry Acquired By Google

Austin-based Adometry, which develops online advertising analytics tools, has been acquired by Google, Google disclosed Tuesday afternoon. Financial terms of the acquisition were not disclosed. According to Google, Adometry will continue to operate independently of the company. Adometry was venture backed by Shasta Ventures, Austin Ventures, and Sierra Ventures. Adometry was formerly known as Click Forensics, and renamed itself Adometry shortly after it acquired the Seattle company of the same name back in 2011.