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Adlucent Signs Buy.com

Austin-based Adlucent reported earlier this week that it has signed on e-commerce site Buy.com as a customer. According to Adlucent, it is providing its paid search marketing services to the firm. Financial impact of the win was not disclosed. Adlucent is providing performance-based saerch marketing efforts--where the firm purchases paid search marketing ads based on keywords--and is paid only when users buy products from the Buy.com site.