Adlucent Signs BabyEarth

Austin's Adlucent, the developer of marketing analytics software and services, has signed up baby products retailer BabyEarth as a client, the firm announced today. Adlucent said that BabyEarth is using the firm to manage and optimize its Google Shopping Product Listings Ads (PLAs). Financial impact of the deal was not announced. Adlucent's products are used by e-commerce retailers to better acquire customers and market their products to Internet users. The firm is headed by Jon Armstrong.