ACTIVE Network Rolls Out New Analytics Software

Dallas-based ACTIVE Network, the developer of event registration software, said it has rolled out a new product aimed at providing event organizers with insights and analytics. The company said its new ACTIVE Network Activity Cloud product is aimed at event and activity organizers, and provides information to help those customers increase their revenues, participation, understand the competitive landscape, and more. The software uses statistical algorithms, applied against both ACTIVE's own database plus social media and external demographics. Pricing on the new software was not announced.