ACTIVE Network Rolls Out Data Analytics Offering

Dallas-based ACTIVE Network said it has launched a new, data anlytics ofering called ACTIVE Target Marketer, which it is aiming at event organizers. According to the company, the new product lets event organizers manage, analyze, and determine the effectiveness of their multi-channel, marketing efforts. Pricing on the new product was not announced. The new tool includes conversion analysis tools, trend analysis tools, tools to follow social media activity, a dashboard, and more.